Why big hits and big risks are the future of the entertainment business, these findings all point in one direction, and that direction is towards massive. Elberse business administrationharvard business school marshals nearly a decades worth of indepth research and analysis to identify the strategies entertainment companies employ to maximize profits in a uniquely competitive and unpredictable market. Hitmaking, risktaking, and the big business of entertainment. Why the high budget business model big hits and big risks is here to stay. Jan 16, 2014 anita elberse, the lincoln filene professor of business administration at the harvard business school, is one of the youngest female professors to be awarded tenure in the schools history. Oct 15, 20 fortunate readers of the book are claiming that anita elberses blockbusters is a compelling answer to those wondering why hollywood seems obsessed with superheroes. In this book, drawing on my case studies and other research on the worlds of media and sports, i explain a powerful truth about the fiercely. Buy a cheap copy of blockbusters book by anita elberse. Harvard business school professor anita elberse on. Anita elberse, backed by a picture of basketball superstar lebron james, an important figure in her book blockbusters photograph by dina rudick the boston globe via getty images in 2006, chris anderson, then editor of wired magazine, published the long tail. Blockbuster or bust why struggling publishers will keep placing outrageous bids on new books. Her work has been featured in the new york times, the wal.
In its place is the old chart showing a few big hits and a million misses, a world dominated by. Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of harvard business schools most popular professorswhats. Why big hits and big risks are the future of the entertainment business 9780579221 by anita elberse and a great selection of similar new, used and collectible books available now at great prices. Oct 15, 20 the book effectively explains the paradox of why more entertainment channels result in fewer choices, and offers a welcome respite from the usual business titles. Hitmaking, risktaking, and the big business of entertainment ebook written by anita elberse. Anita elberse discusses her new book on the benefits of a blockbuster strategyinvesting big money into a few top products in order to hold up the rest of the organization.
Buy blockbusters book online at best prices in india on. Learn whats in it for you when you buy your nightlife may never be the same. Oct, 20 an interview with anita elberse, the author of blockbusters and a professor at harvard business school. In an exclusive excerpt from anita elberse s book blockbusters. Anita elberse is a professor of business administration at harvard business school, specializing in the entertainment, media and sports sectors. Trained as an economist and econometrician, according to the wall street journal, she takes the same statistically rigorous approach to entertainment and cultural industries that sabermetricians do to baseball in her scholarly research. Fortunate readers of the book are claiming that anita elberses blockbusters is a compelling answer to those wondering why hollywood seems obsessed with. But in her new book blockbusters, elberse argues that for. Full of inside stories from elberses unprecedented access to some of the worlds most successful entertainment brands, blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works and how to navigate todays highstakes business world at large. Blockbusters is a book about the business of entertainment. Why blockbusters are taking over the arts the boston globe. Aug 26, 2014 harvard business school professor anita elberse just may have the coolest job on the planet. Download for offline reading, highlight, bookmark or take notes while you read blockbusters.
Why big hits and big risks are the future of the entertainment business by anita elberse. In blockbusters, anita elberse argues that the blockbuster strategya broad formula that assumes investing in big potential winners will account for a disproportionate share of returnsnow governs consumer markets, from restaurants and hotels to electronics. Anita elberse, the lincoln filene professor of business administration at the harvard business school, is one of the youngest female professors to be awarded tenure in the schools history. Harvard professor of business administration anita elberse introduces her book, blockbusters. The blockbuster, then, is desirable on social grounds, as well as what this book spends most of its length arguing on economic grounds. Why blockbusters are taking over the arts harvards anita elberse on why the long tail is not where the money is. Anita elberses new book, blockbusters, examines the strategy behind making and marketing megahits. Elberse business administrationharvard business school marshals nearly a decades worth of indepth research and analysis to identify the strategies entertainment companies employ to maximize profits in a uniquely competitive and unpredictable. Why the future of business is selling less of more. Blockbusters by anita elberse overdrive rakuten overdrive. Jan 18, 2014 anita elberses blockbusters is the formal announcement of the death of the long tails premise. Anita s book and achievement has been accomplished with great skill and years of research with leading hollywood and the music industry.
Anita elberse, the lincoln filene professor of business administration at the harvard business school. Read blockbusters hitmaking, risktaking, and the big business of entertainment by anita elberse available from rakuten kobo. Full of inside stories emerging from elberses unprecedented access to some of the worlds most successful entertainment brands, blockbusters is destined to become required listening for anyone seeking to understand how the entertainment industry really works and how to navigate todays highstakes business world at large. Anita elberse on the big business of blockbusters harvard.
Oct 11, 20 in an exclusive excerpt from anita elberses book blockbusters. Oct 07, 20 the answer, says harvard business school hbs professor anita elberse, is a strategy by successful executives across the entertainment world to place highstakes bets on a handful of highpriced projects with toptier talent the blockbusters rather than distributing resources over an array of lowercost vehicles. In its place is the old chart showing a few big hits and a. Her work has been featured in the new york times, the wall street journal, variety, and fortune, and her first book, blockbusters, was one of amazons 20.
So naturally i approached anita elberses blockbusters with some trepidation. In a typical year, grand central publishing formerly warner books goes to market with 275 to 300 book titles spread across two catalogsits fall and winter lists. Anita elberse is a professor of business administration at harvard business school, specializing in the entertainment, media and sports sectors trained as an economist and econometrician, according to the wall street journal, she takes the same statistically rigorous approach to entertainment and cultural industries that sabermetricians do to baseball in her scholarly research. In blockbusters, anita elberse argues that the blockbuster strategya broad formula that assumes investing in big potential winners will account for a.
Buy blockbusters book online at low prices in india. Publishers weekly fortunate readers of the book are claiming that anita elberse s blockbusters is a compelling answer to those wondering why hollywood seems obsessed with. Anita elberse is the lincoln filene professor of business administration at harvard business school. Blockbusters anita elberse 9780805094336 netgalley.
Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars. Pdf blockbusters hit making risk taking and the big. Why the long tail is dead and gobig strategies pay off anita elberse turned the long tail on its head during her keynote at the futurem conference hosted by mitx in boston. Hitmaking, risktaking, and the big business of entertainment by anita elberse. Go big or go home, says harvard professor anita elberses new book, blockbusters, examines the strategy behind making and marketing megahits. Professor elberse develops and teaches an mba course covering the businesses of entertainment, media, and sports, which ranks among the most soughtafter courses in the schools curriculum, and chairs a short executive education program, also named the business of entertainment, media, and. Anita elberses blockbusters is the formal announcement of the death of the long tail s premise. Anitas book and achievement has been accomplished with great skill and years of research with leading hollywood and the music industry.
Elberse elbersee spent 10 years interviewing and observing film, television, publishing, and sports executives to distill the most profitable strategy for these highprofile, unpredictable marketplaces. Hitmaking, risktaking, and the big business of entertainment, the new book by anita elberse, filene professor of business administration. Hitmaking, risktaking, and the big business of entertainment by anita elberse 574 ratings, 3. Anita elberse harvard business school professor expert on the business of entertainment, media, and sports author of blockbusters equal parts school and cool. Blockbusters hit making risk taking and the big business of entertainment by anita elberse.
Anita elberse is a great author and her understanding and judgement towards this book relates perfectly with a reader like me. Shes made a career out of studying and figuring out why the biggest names in film, content publishing, music and sports have been so successful. Anita elberse, harvard business schools expert on the entertainment industry, has done pioneering research on the worlds of media and sport for more than a decade. If you enjoy reading about how the entertainment business makes money this is the book for you. Oct 15, 20 full of inside stories emerging from elberses unprecedented access to some of the worlds most successful entertainment brands, blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really worksand how to navigate todays highstakes business world at large. According to elberses statistical scrutiny of the film, music and publishing businesses, it generally makes sense in marketing to bet big on a few blockbuster products. Full of inside stories emerging from elberse s unprecedented access to some of the worlds most successful entertainment brands, blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really worksand how to navigate todays highstakes business world at large. Why big hits and big risks are the future of the entertainment business main by anita elberse isbn.
Anita elberse s blockbusters isnt your average book. Anita elberse, harvard business schools expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Oct 15, 20 listen to blockbusters audiobook by anita elberse. An interview with harvard business school professor anita elberse, author of blockbusters.
This book is outstanding in the way it describes blockbusters not only in show business but in conjunction to other business sectors. Anita elberse at the blockbusters book party photo credit. The book is well researched and loaded with examples. According to elberses statistical scrutiny of the film, music and publishing businesses, it generally makes sense in marketing to bet big on a few blockbuster. Harvard business school professor anita elberse recently published a book on how the entertainment industry is obsessed with producing big blockbusters. Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of harvard busi. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment. Blockbusters, by one of harvard business schools most popular professors anita elberse, looks to answer the question of what lies behind the risktaking, hitmaking and big business of entertainment. Hitmaking, risktaking, and the big business of entertainment, the harvard business school. Hitmaking, risktaking, and the big business of entertainment, the harvard business school professor analyzes what youtubes. Her work has been featured in the new york times, the wall street journal, variety, and fortune, and her first book, blockbusters, was one of amazons 20 best books of the year. Stream and download audiobooks to your computer, tablet or mobile phone. Because people are inherently social, the harvard business professor anita elberse points out, they generally find value in reading the same books. Hitmaking, risktaking, and the big business of entertainment by anita elberse thank you for the book goodreads.
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